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The Rich Hydration and Weightless Nourishing Mask restore, hydrates, and protects hair in 5 minutes for up to 5 washes.
August 26, 2025
By: Rachel Klemovitch
Olaplex launches two new hair masks: Rich Hydration Mask and Weightless Nourishing Mask.
Both masks are formulated with Biometric Cuticle Technology and Olaplex’s proprietary Bond Building Technology, offering hydration and protection in 3-5 minutes for up to 5 washes.
The Rich Hydration Mask, designed for coarse to medium hair, creates and provides all-day shine and humidity-resistant frizz control.
It includes Olaplex’s Biomimetic Cuticle Technology that seals cuticles for up to 5 washes, wrapping each strand to enhance hydration and prevent cuticle damage over time.
Avocado & Shea Conditioning Complex with multiple molecular weight oils is also used to infuse deep moisture and wrap hair in hydration for a high-slip softness and shine.
The Weightless Nourishing Mask is designed for fine to medium hair, providing instant volume and preventing hair breakage after 5 washes.
In addition to the Biometric Cuticle Technology, the Weightless Nourishing mask includes a volume boost complex that creates volume and prevents snapping and breakage.
Olaplex Announces ‘Designed to Defy’ Campaign
Cécred’s Protection Collection Debuts in Striking Blue Packaging
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